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2026 NCMPR National Conference Resources
Thank you for attending my session, Aligning PR and Development to Fuel Student Success, at the National Council for Marketing & Public Relations (NCMPR) National Conference!
This webpage includes:
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A downloadable copy of my presentation slides
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A practical worksheet you can use with your team to design a joint PR/development campaign focused on student impact
I hope you will continue the conversation about how public relations and development can work together to change students’ lives.
Here are a few ways to put these tools to work right away:
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Host a joint PR/development huddle: Share selected slides and complete the worksheet together for one specific student need such as scholarships, emergency aid or basic needs support.
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Onboard new teammates: Use the slides and worksheet to help new PR and/or development colleagues understand how your teams can work together in a student-centered way.
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Plan your next campaign cycle: Choose an upcoming campaign, fill out the worksheet and refer back to it during your planning and debrief meetings.
About Me
I am Linnie S. Carter, Ph.D., APR, the vice president of college advancement at HACC, Central Pennsylvania’s Community College, and executive director of the HACC Foundation.
I am also the president and CEO of Linnie Carter & Associates LLC, a consulting firm that helps colleges, nonprofits and foundations strengthen advancement, communications and leadership.
Stay Connected
Please contact me through https://www.linniecarter.com/contact if you would like to:
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Bring this session to your campus or system
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Design a customized workshop for your PR and development teams
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Get support with your next campaign
Together, we can align PR and development so that students feel the positive difference.
Thank you and best wishes!