When Linnie S. Carter, Ph.D., APR, refers to ‘hitting it out of the ballpark’, her clients, colleagues and students know that something very special is about to happen. Dr. Linnie Carter is a seasoned public relations executive, entrepreneur and educator with a renowned work ethic, where excellence is expected and nothing less is accepted. ​ For more than 30 years, Dr. Linnie Carter has honed her stellar work ethic with roles in public relations, communications, fundraising and higher education. She is currently the president and CEO of Linnie Carter & Associates LLC (LCA). In addition to running her own company, Carter serves as the vice president of college advancement at a community college and is part of a cooperative with other women entrepreneurs. Of her diverse responsibilities, Dr. Linnie Carter says, "I am a more effective company CEO because of my experience as a college administrator and professor. The skills required by these positions are complementary, and I strive constantly to improve my performance in each."​ When asked about the accomplishments of her company, Dr. Linnie Carter proudly describes a project: "A higher education client had asked us to serve as their public relations department while they searched for new staff. Over a two-month period, LCA produced more than 25 written pieces for the client. The writing we provided was diverse, including news releases announcing special events and new programs and website content that showcased high-achieving students and community award winners. We also created student profiles, features for local newspapers and correspondence for college administrators. Most importantly, the feedback that we received from the client was excellent," she says.​ When asked how she successfully juggles serving as a community college vice president and managing a company, Dr. Linnie Carter says, "I give a lot of credit for my professional success to my mother. She reared her children to have an extraordinary work ethic. She did not try to paint a rosy picture of the world for us, nor did she buffer us from life. She was loving but also insisted that we never do anything halfway." Dr. Linnie Carter says that she now lives her mother's advice daily, dislikes the work ethic and habits of lazy people as a result and believes that her exemplary work ethic attracts like-minded colleagues and clients.​ Dr. Linnie Carter’s successful professional experience is matched by equally impressive academic credentials. She earned a doctorate in community college leadership from Old Dominion University, and she holds master’s and bachelor’s degrees in mass communications from VCU. She also earned the Accredited in Public Relations (APR) designation from the Universal Accreditation Board.​ Dr. Linnie Carter’s hard work and professional success has been recognized by her peers and professional associations.(https://drlinnie.com/awards-and-honors/) Throughout all of her professional endeavors and successes, Dr. Linnie Carter has been committed to giving back to her community.​ Dr. Linnie Carter and her husband elevated their philanthropic efforts by establishing a nonprofit organization, Carter Scholars Inc.,(https://carterscholars.org/) in February 2011. This organization provides financial assistance to students who live in the states where Dr. Linnie Carter and her husband have lived. She says, "A lack of money should never be a barrier for our students not having access to the academic tools that they need to be successful."​ For more information about Dr. Linnie Carter, please visit her website, DrLinnie.com.(http://DrLinnie.com)

Our primary goals are simple: To make sure our clients always celebrate the day they hired us and to exceed their expectations. ​ To achieve these goals, we are guided by five core values: ​ 1. Confidentiality — Discretion and confidentiality are essential. We will never share with others information that is entrusted to us. 2. Excellence — We strive for excellence and do whatever it takes — ethically, morally and legally — to achieve it. 3. High Performance — Our work ethic is unmatched and is reflected in high-quality work that is produced by established deadlines and within budgetary limits. 4. Integrity — We will always be truthful, sincere and candid with you and will never engage in unethical, immoral or illegal activities. Our word is our bond. 5. Service — We are client-focused, responsive, committed and loyal. If we commit to doing something, you can consider it done.

Linnie Carter & Associates LLC is client- and community-oriented and takes its commitment to service seriously. The company and the president and CEO financially support many nonprofit organizations, including the following: ​ • HACC Foundation(http://www.hacc.edu/HACCFoundation/) • Leadership Harrisburg Area(http://www.leadershipharrisburg.org/) • Leadership Metro Richmond(http://www.lmronline.org/) • Old Dominion University(http://odu.edu/) • Virginia Commonwealth University(http://www.vcu.edu/)