Establishing and maintaining social media sites is a way to increase the visibility of an entrepreneur or organization by helping to build a broad audience of potential customers. Individuals who choose to follow or “like” an organization will always receive their updates. Consequently, these individuals often feel a more direct, personal connection to an organization.

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LCA develops and updates social media sites for its clients. LCA established and maintained four social media sites for a client, resulting in a significant increase in client followers, fans and connections.